The player is then given the option to pay to unlock the full version of the game. The free version may be a demo or trial version, or a version with limited functionality.

Premium Purchase: This model also allows players to download a base version of the app for free.

This may be power-ups, new characters, new outfits, and more.

In-app purchases: This model allows players to download a base version of the game, for free, but purchase additional features and content.

As a result, many app developers offer players the ability to purchase an ad-free version of the game. The downside is many players find this annoying and distracting. As a developer, you get paid each time an ad is tapped or viewed.

Ad Revenue: This option allows players to download an app for free, but the app contains in-game ads.

You can use one or a combination of the following monetization policies: X Research source Today, there is a variety of ways developers can make money off of the apps they develop. If you're going to put forth time and resources to develop a game, you'll probably want to make some money off of it. X Research sourceĭecide on a monetization policy. The Elder Scrolls, Final Fantasy) come in third, followed by Battle Royal games (i.e Fortnite, PUBG), and Massive Multiplayer Online RPGs (i.e World of Warcraft, The Elder Scrolls Online), and Multiplayer Battle Arena games (i.e DOTA 2, League of Legends). First-person shooters (i.e Overwatch, Destiny) are the second most popular genre. These are games that tend to have quick download times, they're easy to learn and play, and can be played in short time increments throughout the day. Candy Crush, Angry Birds) are the most popular game genre. One-third of all mobile gamers are between the ages of 35-50. The average mobile gamer is about 36 years old. Today, games are played by almost every demographic in society. The average gamer is no longer the stereotypical adolescent male. Maintain notes for an app’s success are its ranking and consistency. The more time you can spend studying successful apps the better image you retrieve about their common traits and the desirability of users. Studying about the successful apps and playing them as they will tell you volumes about the market. The first thing to do is to get the feel of the market.

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